The Parade Ground yard outside the Roundhouse Theatre was buzzing last night with indie patrons there to see not one, not two, but three shows on the La Boite indie calendar: 4000 Miles, Mullah Nasrudin, and Machina, an eagerly-awaited, new work from Richard Jordan, directed by Catarina Hebbard, and which is now playing in the Loft – a space I hadn’t visited before.
The lead up to production – itself subsidised by a ‘long-tail’, online crowd sourced campaign – added clever marketing videos and a website (designed by Nathan Sibthorpe) which teased us with hints of dastardly doings by the evil, faceless ‘Machina,’ and of individuals who have decided to ‘go inside’ the machine and live as disembodied selves in perpetuity. The regularly posted bulletins hinted at evil corporate scheming and fear of their machinations (pun or otherwise intended) and, of course, society’s obsession with online connectivity. Add the age-old fascination with the idea if not the reality of immortality for a price (Faustus) – and you get a rich and powerful mix that intrigued. Continue reading Machina – La Boite Indie and Mad Cat Creative Connections at The Loft