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Technology and Creativity

Ready for some tweet-reviews?

by Editor 12 July 2010
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Talk about leading the pack! Greenroom wrote about this last November. We thought we’d strut our stuff and republish our comments from back then as La Boite Theatre encourages its audiences to tweet their reviews of I Love You Bro’ opening this week at the Roundhouse. No tweeting during the show now, unless of course [...]

Social Media and Theatre: it’s ROE not ROI that matters!

by Editor 22 June 2010

It’s return on engagement and not return on investment that Devon Smith‘s research shows is possibly the best way of considering social media and its current use by theatres in the United States.  I’m betting it’s much the same here.
Building audiences – which for many marketing managers equates to selling tickets – is really a [...]

World Theatre Day – #wtd10 and Dame Jude Does the Honours

by Editor 16 February 2010

Image via Wikipedia

You’ve seen the teaser tweets (maybe), or perhaps you’ve heard about it, so here’s a heads-up that World Theatre Day 2010 is now just under 6 weeks away.  March 27 is the day on which theatre lovers around the world – companies, groups, and individuals – do something to celebrate or mark the [...]

World Theatre Day Goes Digital Again

by Kate Foy 4 February 2010
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This is the second year in which theatre lovers around the world have used online social networking apps to hook up, promote theatre, and have a generally good time celebrating the art form we all love.  World Theatre Day is held on March 27 each year, and last year Brisbane companies joined in with [...]

Out of bed and on the job: David Burton, playwright

by Editor 19 October 2009
David Burton

I was delighted to speak with David – Dave to his friends – Burton late last week about his playwrighting, and especially his latest work Lazarus Won’t Get Out of Bed.  I can tell from the outset that he is upbeat – excited even.  It was a good opening night the preceding evening – the [...]

World Theatre Day 2009: reflections on a (long-distance) tribal gathering

by Editor 1 April 2009
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World Theatre Day 2009 has come and gone, but as the song lyrics go,  ‘the memories linger on.’  And the achievements do too. You can see what I mean at the World Theatre Day blog and its Tumblr feed of images and sounds of the celebrations around the globe. WTD got the online treatment for [...]