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Business and the Arts

Social Media and Theatre: it’s ROE not ROI that matters!

by Editor 22 June 2010

It’s return on engagement and not return on investment that Devon Smith‘s research shows is possibly the best way of considering social media and its current use by theatres in the United States.  I’m betting it’s much the same here.
Building audiences – which for many marketing managers equates to selling tickets – is really a [...]

Conversation with the audience: Sven Swenson, playwright

by Editor 10 March 2010

Photo: Leesa Connelly

I’ve known Sven Swenson and admired his work since 1996, the year his first play Vertigo and the Virginia workshopped for Queensland Theatre Company.  Since then Sven’s completed 15 plays, but he notes there are 33 others “in various stages of disrepair.”  His latest work, The Bitterling premieres next week as the opening [...]

This Week in Queensland Theatre: March 8-14

by Editor 8 March 2010
Thumbnail image for This Week in Queensland Theatre: March 8-14

Image via Wikipedia

For show times check company websites
The big wet continues in the south-east and west of the state. Wonder how, if at all, this has affected box-office figures for companies.
There’s one week to go for Hamlet for La Boite and The Little Dog Laughed for Queensland Theatre Company; both close on Saturday. [...]

A New Year and a Greenroom Stocktake

by Editor 1 January 2010
Thumbnail image for A New Year and a Greenroom Stocktake

Happy New Year!  It’s great to be back after a wind-down, laid-back festivus season.  Not that some of our colleagues have been slumming it: Shake and Stir and Circa, Harvest Rain, OzFrank and QSE  are all at it during the nominal summer break with workshops as well as rehearsals for Season 2010.
Apart from the start [...]

Work in the theatre? A poll: Do you read reviews of your work?

by Editor 5 November 2009

I followed with interest the blogging of Jane Fonda earlier this year.  She was rehearsing and appearing in 33 Variations on Broadway at the time.  She wrote a post To Read or Not to Read – the reviews, that is – and it emerged that she was advised be her friend, fellow actor Christine Lahti [...]

Theatre conference? You want to be in Cats or something?

by Editor 28 October 2009

This post was contributed by Xanthe Coward, a COE09 conference delegate. Many thanks also to Xanthe for her live-tweeting during the sessions. You can catchup with all the hashtagged contributions to the Twitter stream by searching for #coe09
Why are doing a theatre  conference? Why are you doing theatre? Do you want to be [...]

Keeping up: @ the Centre of the Edge independent theatre conference

by Editor 22 October 2009
Thumbnail image for Keeping up: @ the Centre of the Edge independent theatre conference

For the next few days, from Friday 23 through Sunday 25th October to be exact, Jute Theatre from Cairns are getting together with !Metro Arts and Playlab Press in Brisbane for At the Centre of the Edge, a conference for independent theatre makers from around Australia.  You can read more about it here.  Now we [...]

Out of bed and on the job: David Burton, playwright

by Editor 19 October 2009
David Burton

I was delighted to speak with David – Dave to his friends – Burton late last week about his playwrighting, and especially his latest work Lazarus Won’t Get Out of Bed.  I can tell from the outset that he is upbeat – excited even.  It was a good opening night the preceding evening – the [...]

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